Trusted Source

Becoming the Go-To Person For Traditional Media


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  • 24-hour-a-day access
  • Access to website & mobile version
  • Introductory video by faculty member
  • 10 learning resources
  • Challenge assignment
  • Badge upon completion

Learning Objectives

  • Understand what news reporters are looking for from their sources
  • Know how to to position yourself as a trusted source on heritage preservation topics
  • Learn how to proactively build a relationship of trust with reporters
  • Identify opportunities to improve your media-relations skills and your effort’s positive media returns

About This Course

An effective advocate for historic preservation is able to communicate the value of specific historic preservation projects to local officials and politicians whose decisions and votes can effect change. However, it’s also essential to have a strong grasp of the political landscape and to know which aspects of a given project will resonate the most with a particular individual. The resources in this Advocate course will assist you to create a strong preservation advocacy message, understand the differences between educating, advocacy, and lobbying, and gain a deeper understanding of Congressional structures that affect how you should design an advocacy campaign.

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ARCUS - Leadership Academy
Average rating:  
 2 reviews
by Marco Meniketti on ARCUS - Leadership Academy
Trusted Source training

Some of the material is a bit dated. However, the practical advice and examples are strong. The course would benefit from additional examples of press release types.

by Kathie A Schey on ARCUS - Leadership Academy
Trusted Source

Great course. I chose to upload a press review I had immediately needed to present.

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