Social Media Maven

Engaging Preservation Stakeholders Online


Take this Course


  • 24-hour-a-day access
  • Access to website & mobile version
  • Introductory video by faculty member
  • 10 learning resources
  • Challenge assignment
  • Badge upon completion

Learning Objectives

  • Identify how to create effective social media engagement for historic preservation organizations
  • Understand the relevance of social media to professional networking and research
  • Find evolving tools that empower your research, audience engagement, and quantify your impact

About This Course

Social media is a powerful method for communicating with your organization’s audience, colleagues, potential collaborators, news media, and funders, among others. Like all tools, it requires the appropriate strategy and resources to be effective, and will require regular maintenance and upkeep. Productive social media requires a regularly-assessed strategy, a curated voice, staff time and resources, emphasis on content development, and the freedom to stay current with ongoing developments and new platforms. Effective preservation leaders look to social media as a valuable communications instrument that may require frequent course adjustments and flexibility.

Take this Course