Grassroots Organizer

Organizing Community Support for Preservation


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  • 24-hour-a-day access
  • Access to website & mobile version
  • Introductory video by faculty member
  • 10 learning resources
  • Challenge assignment
  • Badge upon completion

Learning Objectives

  • Identify elements of effective grassroots campaigns
  • Know how to shape elements of different types of objectives
  • Learn how to apply efforts in context of engaging preservationist grassroots
  • Build understanding of the dynamics and rules of engagement for grassroots efforts
  • Identify opportunities to support an existing or new campaign

About This Course

As leaders in historic preservation, you will often need to identify emerging local issues and develop coalitions of individuals and groups at the grassroots level. Understanding different group priorities, organizational structures, messaging, and membership is critical, as is building a local knowledge base that engenders trust and confidence among your allies. The resources in this course will review how to develop a grassroots advocacy campaign, lobby at the local level, empower your supporters, and measure your progress.

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